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Starwood Continues Their Affiliation with Best Places Hawaii


Honolulu, HI - May 14, 2002 - Starwood Hotels and Resorts, better known as Sheraton or Westin, continues their affiliation with Best Places Hawaii for the second year in a row. Best Places Hawaii, home of the Hawaii State Vacation Planner, is the largest Hawaii-specific travel website in the world, receiving traffic of over 7.8 million website hits and 425,800 unique visitors per month (Webtrends).

"Starwood Hotels and Resorts is pleased to be associated with Best Places Hawaii and their promotion of all our hotels located on the six major Hawaiian Islands. Best Places Hawaii provides a great overview of all the islands and our extensive list of brands including Westin, Luxury Collection, Sheraton, and W Hotels -- each can easily be found within their extensive product listings. We especially appreciate the targeted hotel and resort listings that allow users to find a particular property based upon its quality and features -- this gives us a more targeted audience and the opportunity to convert more 'lookers' to 'bookers.' We look forward to more success with Best Places Hawaii," says Michael G. Troy, Director of Sales and Electronic Marketing for Starwood Hotels & Resorts Hawaii. To view all of the Starwood properties in Hawaii visit www.BestPlacesHawaii.com or Starwood directly at www.starwood.com/hawaii.

Starwood is just one of many in Hawaii's travel industry that use the popular vacation planning website BestPlacesHawaii.com. Other dominant companies such as Outrigger, Aston, Pleasant Holidays, and Hawaiian Airlines also use the same proven Destination Marketing System® strategy for generating revenue from the Hawaii pre-arrival marketplace.