Business Is Booming For Best Places Hawaii and Its Affiliate Clients Despite Travel Industry Woes

Honolulu, HI – January 22, 2002 – Despite the challenges of the travel industry in general, business is booming for Best Places Hawaii, home of the Hawaii State Vacation Planner, and its Affiliate clients. As of January 12, 2002, this Hawaii marketing and technology company exceeded their website traffic record with over 1.8 million hits per week on track to over 93.6 million hits per year. Best Places Hawaii's traffic growth represents a 32% increase over its March 2001 results, continuing to solidify the company's position as Hawaii&'s leading source for pre-arrival Hawaii-bound visitors.

Best Places Hawaii's ability to generate and deliver increasing traffic has attracted major Hawaii travel providers as Affiliate clients, including Hawaiian Airlines, Outrigger Hotels and Resorts, Starwood (Sheraton), Aston Hotels and Resorts, and Pleasant Holidays/Pleasant Hawaiian. Best Places Hawaii delivers to these major travel providers the pre-arrival Hawaii bound marketplace on a commission-free basis using its proprietary Destination Marketing System®. According to Affiliate Scott Cook with Hawaii By CCI, Inc., "Best Places Hawaii has helped produce remarkable results and provided excellent sales opportunities for our company. They have a continuous high ranking with Internet search engines, creating the best possible way to reach the worldwide Internet audience."

The company attributes its traffic increase to its rich content of over 3,900 pages of online visitor information and an aggressive and ongoing Brand Identity Management program that uses traditional and non-traditional media to attract visitors to its site. One especially popular promotion is Love Stories of Hawaii, which invites consumers to submit their love story about Hawaii in one of 12 categories. The love story's promotion begins, ends, and re-starts every Valentine's Day with the top story writer winning a free romantic trip for two to the islands. The year 2001 winners arrive on Maui on January 24, 2002, sponsored by the Idea Travel Company. As a courtesy to all businesses in the travel and tourism industry in Hawaii, Best Places Hawaii offers a free business listing on their website.

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