H&S Publishing, LLC
BestPlacesHawaii.com Runs the New Economy Kauai-based Hawaii State Vacation Planner completes third profitable year in a row and is on track to exceed sales records in 2001
the Ole Fashioned Way
Kapaa, HI - Mar. 1, 2001 - In a business environment over-flowing with dying Internet start-ups churning through hundreds of millions of venture capital dollars in a futile journey toward "someday earning a profit," the success of BestPlacesHawaii.com is the result of following traditional business practices. Launched in 1996 as the Hawaii State Vacation Planner, BestPlacesHawaii.com has managed its considerable growth via bootstrapped, sales-driven funding, combined with tight money management and the dedication of a hardworking talented staff. As a result, this Kauai-based technology company is now completing its third consecutive profitable year and is on its way to record sales in 2001.
Based in the historic town of Kapaa, on the island of Kauai, BestPlacesHawaii.com is the primary Internet product of a 16-year-old magazine publishing company, H&S Publishing, LLC. Owned by partners, Bob Self, Rob Sanford, and Gary Hooser, H&S is operated by a staff of 12 full-time employees and dozens of freelance writers, photographers, and designers. COO/CFO and partner Rob Sanford credits the company's success both to the quality of the website which attracts potential Hawaii visitors with a fast, no nonsense, independent source of high quality vacation information and the company’s proprietary Destination Marketing System. "Our System is designed to create a return-on-investment for our clients - just like our company is," says Sanford.
Server statistics provided by Wusage show that a over 2.9 million vacationers per year (64+ million hits) visit BestPlacesHawaii.com, home of the Hawaii State Vacation Planner. The tremendous flow of visitor traffic to the site is due to a combination of extensive high quality content plus a dedicated tech team that has developed a secret, traffic-generating, search engine-loving, mix of 7 herbs and spices (it truly is a secret). This recipe translates into a steady stream of pre-qualified, daily leads for the visitor industry business affiliates of BestPlacesHawaii.com.
In addition, Sanford and partners have instituted a unique and innovative guerilla-marketing program. Examples of their creative marketing efforts include a highly successful Valentine's Day promotion entitled "Love Stories of Hawaii" that has garnered national major-media attention. The "Love Stories of Hawaii" promotion features an all-expense-paid 'second honeymoon' to the islands for the writer (and sweetheart) of the best love story submitted featuring Hawaii as part of its theme or plot. Over 1,000 love stories, written by people from all parts of the world and from all walks of life, have been submitted and are posted in a special section of the website dedicated to "Love Stories of Hawaii." This section is visited (and revisited) by thousands of worldwide lovers of Hawaii who regularly read the heart-warming and romantic tales of true love set amidst flaming sunsets, secluded beaches, and spectacular waterfalls.
H&S partner Hooser, who also serves as an elected member of the Kauai County Council, says operating a statewide business from the apparently sleepy little town of Kapaa is not as far-fetched as one might first imagine. Kauai is a great location from which to launch information-based Internet businesses says Hooser, and "though our customers are located throughout the globe, they don't really care where we are physically located. What really matters is the tangible results we are able to deliver. Our company has never tried to focus on the endless hype of the Internet. Since the day we launched, we have just kept our heads down and hammered away at the business of building a business. Needless to say, we are happy to see it paying off."