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Company Contact: Marcy Nisenholtz inntopia.com Phone 802.253.2905 x103 Fax 802.253.7441 E-Mail marcy@inntopia.com Press Contact: Jere Overly Jerome & Associates Phone 602.606.5930 Fax 602.606.5931 E-Mail joverly@jerome-associates.com Inntopia.com to Provide Online Reservations Technology to BestPlacesHawaii.com, One of the World's Top Vacation DestinationsStowe, VT - Feb. 15, 2001 - inntopia.com, a division of Unexplored Inc. that offers leading-edge travel technology to the destination, leisure and specialty travel industries, today announced that it will provide its comprehensive real-time reservations technology to H&S Publishing's BestPlacesHawaii.com, host of the Hawaii State Vacation Planner. A pioneer in "online destination marketing," inntopia.com will give BestPlacesHawaii.com's clients the opportunity to increase sales by marketing available inventory over the Internet. inntopia.com's travel technology solutions are built on advanced Internet marketing strategies that ultimately allow lodging room reservations, as well as other travel-related products and services in a particular destination, to be easily sold and managed online. Destination marketers like BestPlacesHawaii.com most significantly benefit from inntopia.com's comprehensive travel solution. Through its proprietary Destination Marketing System, BestPlacesHawaii.com promotes destination lodging and activities, generates visitor traffic and revenue, and will now provide bookings through inntopia.com for its clients. BestPlacesHawaii.com, which currently receives over 5 million page views at its website monthly, plans to officially launch the inntopia.com technology by early March 2001. The site will offer an incentive program to encourage clients to sign up early to use inntopia.com's booking solution. "inntopia.com and BestPlacesHawaii.com are an excellent fit," said Trevor Crist, general manager and co-founder of inntopia.com. "Our destination marketing solution will boost their already robust program, and as one of the largest providers of online visitor information in the state of Hawaii, they will give us tremendous exposure." "Besides adding a highly beneficial interactive tool to the BestPlacesHawaii.com Destination Marketing System, inntopia.com offers excellent co-branding and commission opportunities," said Rob Sanford, a BestPlacesHawaii.com partner. "We feel that our partnership with this leader in online destination marketing will enhance the services we currently offer our clients and support our efforts to promote the Hawaiian Islands." Through a link to its booking engine, inntopia.com allows its partners to earn ongoing revenue and drive traffic to their websites and their destinations. Partners provide real-time online reservations at their sites and earn up to 50 percent of the booking commissions. About H&S Publishing, LLC H&S Publishing, LLC, founded in 1985, is a Hawaii-based publishing company owned and managed by partners Gary Hooser, Robert Self and Rob Sanford. H&S Publishing, LLC, with offices located in the town of Kapaa on the island of Kauai, utilizes the talents and skills of a wide variety of free-lance writers, photographers, consultants and designers. About BestPlacesHawaii.com BestPlacesHawaii.com, home of the Hawaii State Vacation Planner website (www.bestplaceshawaii.com) since 1996, receives over 5 million hits monthly and is the most comprehensive provider of online visitor information in the state of Hawaii. BestPlacesHawaii.com's proprietary Destination Marketing System generates activity from qualified Hawaii-bound vacationers ready to book their travel arrangements with the website's clients. The system includes a virtual tour of the site and services, free listings in the BestPlacesHawaii.com online Registry, free websites and a vacation information request form that provides the unique ability to pre-qualify potential vacationers and forward them to clients. Designed so that each of the four major Hawaiian Islands has its own "sub site," the Hawaii State Vacation Planner delivers quality visitor information to over 720,000 potential vacationers to Hawaii every month. About Unexplored Unexplored serves specialized travel companies that need technology platforms and multi-channel distribution to increase revenues and profitability. Unexplored combines proven technology solutions for the management of complex travel arrangements with a targeted distribution network and exclusive partnerships with industry leaders. Unexplored is a privately held company whose investors include Wand Partners, Allen & Company, the Special Opportunity Group Fund and individual investors, including Bill Hambrecht of WR Hambrecht + Co.; Cristina Morgan of Chase H&Q; Tom Hicks and Jack Furst of Hicks, Muse, Tate & Furst; and Allen Wheat of Credit Suisse First Boston. San Francisco-based Unexplored also has offices in Vermont, London and Johannesburg. About inntopia.com inntopia.com, a division of Unexplored Inc., is a provider of leading-edge travel technology to the destination, leisure and specialty travel industries. The company offers independent lodging properties and affiliate partners a cost-effective, comprehensive and easy-to-use system to facilitate the sales and inventory management processes online. The inntopia.com global room-reservations network - including over 7,500 partner websites - creates an unmatched opportunity for inns, hotels, and bed and breakfasts to increase sales by marketing available inventory, while providing consumers with a real-time tool for locating and booking quality accommodations throughout the world. inntopia.com provides a comprehensive travel solution through "online destination marketing," which allows a lodging property to market its rooms through affiliate websites featuring the area in which it is located and allows the consumer to purchase a wide range of travel products and services. 
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