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Marketing Guided Tour Vertical Exposure
Types of Exposure:1. Vertical Exposure2. Horizontal Exposure3. Broadcast Exposure
Value-Added BenefitsValue Packages
#1. Vertical Exposure for:
Visitors who "know" where they're going
Visitor #1: The Knowledgeable Visitor
We provide: Vertical Exposure, so you are there to greet them when they get there.
See tabs below.
Vertical Exposure (click any tab)
Top Billing Photo Travel Directory
Top Billing Photo Directory listings provide:
This placement is called "Top Billing" because your listing appears first, at the top of the page on a daily rotational basis, so you get noticed.
Sample: To see an example of "live" Top Billing Photo Directory listings on the site, click here.
Your company can appear in as many categories and/or islands as you like, to cover all your business activities. We custom-design a package for your company's specific exposure needs.
Company Spotlight / Specials Page: Mini-Web Page
The Company Spotlight/Specials Page is like having your own mini-Web page on our site. This page has 3 sections:
Section #2: Discount Card Special Coupon
The Discount Card section allows you to present your Best Places Hawaii Discount Card Special in coupon format:
Tag your offer by giving it a specific name or content so you can track it later. Use code words like "Rainbow Package," for example. Then use the Rainbow Package ONLY on Best Places Hawaii-related marketing materials (online, in email, etc.) and nowhere else. Then when someone asks for the Rainbow Package, you'll automatically know the source of your bookings. When your Special changes, you can change your Special whenever you like, online, 24/7.
Section #3: Company Spotlight
The Company Spotlight showcases only your business on a full page... only your company's photo, message, and contact information appear.
And you can change this text whenever you want (unlike other media, which can take weeks or months to change).
Here, you have a huge 500-word section to present your company and offerings. You have plenty of room to paint the picture, show the details, and outline the differences that make your organization unique.
This exclusive, full-page exposure is dedicated to you and only you, and is included at no additional charge. Like all the components in the Destination Marketing System, the Company Spotlight / Specials Page integrates with all the other features of the system, creating a synergy of exposure and results.
Email Direct Now!
This feature sends emails directly to you from specific visitors at various locations around the Best Places Hawaii website. Each of these direct email inquiries contains a detailed request from an individual visitor interested in receiving an answer to a question about your company. You should answer each of these exclusive inquiries personally, as they are sent to you and only to you.
The visitor accesses, completes, and submits this online inquiry form by clicking the Email Us button on the Top Billing Photo Directory listing and/or Company Spotlight / Specials page.
This Email Direct Now! branded email feature also appears in the BestLeads! response letters and TNT NewsHawaii to help you track the source of your bookings further and the value of association with Best Places Hawaii.
You receive the following branded email (showing that the inquiry is from Best Places Hawaii) as soon as the consumer/visitor submits the form:
The Book Online button allows visitors to link directly to the:
If you do not have true online e-commerce booking capability on your website (ability to take and process charge cards online), you can use our I-Reservations feature.
FREE Online Reservation Booking Technology - True Ecommerce
Best Places Hawaii provides free technology for booking online reservations for any type business.
Here is an outline of how easy the program is:
To see how using this online reservation program on Best Places Hawaii can enhance the presentation of your offering, click here for an I-Reservations sample and see what a visitor would see.
Note the additional descriptive information, photos, availability calendars, etc. you can add for free.
For greater visibility, The Registry provides a hyperlink to your website plus includes your local AND Toll-free phone numbers. Only Affiliate clients are hyperlinked and only Affiliates have their Toll-free numbers listed, so your Company stands out from the rest.
The Registry is included in the Destination Marketing System package at no additional charge. See the sample below.