Marketing Guided Tour
Value Packages
Types of Exposure:
1. Vertical Exposure
2. Horizontal Exposure
3. Broadcast Exposure
Value-Added Benefits
Value Packages
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Value Packages
Your Destination Marketing System Package includes these three types of exposures:
- Vertical Exposure:
- Deep exposure in Category Listings targeted for visitors specifically looking for your company's offering
- One Category or Multi-Categories
- One Island or Multi-Islands
- Horizontal Exposure:
- Heightened "Top-of-Mind" brand recognition and visibility via Text Box messages and Graphical Banners (Marquee, Building, and Skyscraper Banner impressions) across the entire site
- Appear in both commercial and non-commercial sections of the site like: Island Tours, Love Stories of Hawaii, Events Calendars, 10 Best in Hawaii lists, Feature Stories, Maps, Weather, and more, so you can reach visitors wherever they are on the site
- Broadcast Exposure:
- Appearances in TNT NewsHawaii, our broadcast email newsletter sent out to over 15,000 subscribers monthly to reach visitors in their homes and offices
- Emailed responses to BestLeads!, our lead generation/response program
These exposures reach visitors on a Pre-Arrival basis when they are in the decision-making stage of their vacation planning.
We build the optimum Destination Marketing System Package for your company to generate:
- Commission-free, high-margin retail revenue
- Quick Return OF Investment
- High Return ON Investment
- GUARANTEED PERFORMANCE.
Each Destination Marketing System includes all these Special Features:
- Top Billing Photo Directory (listings by island & category with photo & message)
- Company Spotlight with Discount Card Special (mini webpage with 500-word message & coupon)
- The Registry (hyperlinked text listing)
- Text Box impressions (# of impressions based on package size)
- Discount Card Special in TNT NewsHawaii (1 FREE with 5-Pack or larger)
- BestLeads! (Lead generation program with full travel profiles)
- Email Direct Now! (Branded email program)
- Book Online / I-Reservations (online booking capability)
- Marketing Alerts Newsletter (proven methods for building your online business)
- Best Places Hawaii Discount Card Program (pre- & post-arrival revenue generator & tracking card)
- Multiple hyperlinks to your website (throughout entire system and features)
- Licensee Administration website (24/7 password protected)
Features and Benefits
"What our system does for you."
| Features |
Benefits |
| Large volume of high quality traffic |
- Increased Revenue / Increased Bookings
- Direct communication with targeted, qualified consumers
- Retail channel for high-margin bookings
|
| Inexpensive and Cost-Effective |
- Low entry cost
- Quick Break-Even
- High Return on Investment
- Commission-free
|
High-quality &
Award-winning website
(6,200+ pages)
|
- Attracts quality, affluent visitors travelling &returning to Hawaii
- Associates you with an award-winning website. Awards have included: Lycos Top 5% of All Websites and the Encyclopedia Britannica Guide awards
|
| Professional Staff |
- Available & Responsive
- Knowledgeable
- Customer-Oriented
|
| Top Billing Photo Directory |
- Your listing appears first, at the top of the list on a daily rotational basis, so you get noticed
|
| Company Spotlight |
- Showcases your business on a full page where only your company photo, message, Special Coupon offer, and contact information appears
- Special Coupon provides coded tracking, so you know where bookings originate
|
| The Registry |
- For greater visibility, hyperlinks to your site, your Company Spotlight page and your key phone numbers
|
| Marketing Alerts |
- You receive a private email newsletter with timely tips &proven Net marketing ideas for building your business
|
| BestLeads! |
- Exclusive lead-generation program delivering qualified buyers who are ready to make pre-arrival bookings with you
|
Email Direct
(source-branded emails) |
- Exclusive emails sent directly to you -- and only you -- from specific visitors seeking more info about your offerings
- Helps track source of your sales
|
I-Reservations
(online booking) |
- Free: online booking technology, set-up, hosting, administration, credit card processing.
- 10% commission only on kept bookings.
- No upfront fees, no charges, no monthly dues, no minimums, no credit card merchant fees. You control inventory.
- Add more pages, photos, text to your listing.
|
| Marquee Banner plus Text Box messages and Graphical Banner packages |
- Our full-size Marquee banners headline your company at the top of the page for maximum horizontal exposure.
- Text Boxes deliver Google-style text messages site-wide.
- Graphical banners include: Vertical and Skyscraper IAB industry standard sizes, all for the broadest horizontal exposure across the entire site.
|
| Best Places Hawaii Discount Card Special in TNT NewsHawaii |
- For even greater exposure and a fast start, your Best Places Hawaii Discount Card Special appears in TNT NewsHawaii, our monthly email newsletter sent to over 15,000 qualified, subscribing travelers.
|
| Licensee Administration Website |
- 24/7 Password-protected access to your account, so you can make changes and manage your account from any online computer in the world.
- Track statistical results in real time.
- Download monthly leads reports.
- Perform other account maintenance functions.
|
Comparison Shopping
"We are unique."
| |
Best Places Hawaii |
Hawaii Visitors Bureau |
Other Solution |
| Top Billing Photo Directory |
 |
 |
Yes/No |
Coupon / Company Spotlight
(mini-webpage w/coded coupon) |
|
|
Yes/No |
The Registry
(text & phone listings) |
|
|
Yes/No |
Marketing Alerts
(Licensee newsletter) |
|
|
Yes/No |
BestLeads!
(lead-generation program) |
|
Extra Charge; Partial |
Yes/No |
Statistical Reporting
(real-time metrics) |
|
|
Yes/No |
Licensee Administration Website
(24/7 password protected) |
|
|
Yes/No |
Email Direct
(source-branded emails) |
|
|
Yes/No |
Book Online / I-Reservations
(online direct booking program) |
|
|
Yes/No |
| Marquee Banner |
|
|
Yes/No |
| TNT Specials |
|
|
Yes/No |
| TNT NewsHawaii |
|
|
Yes/No |
| Hyperlinks to websites |
|
Partial |
Yes/No |
| Love Stories of Hawaii |
|
|
Yes/No |
| FREE Discount Card Program |
|
|
Yes/No |
Listings by Island
Community Areas |
|
|
Yes/No |
| Hyperlinked Calendar of Events |
|
Yes |
Yes/No |
| Island Tours |
|
|
Yes/No |
| 10 Best Lists Syndicated on Major Websites |
|
|
Yes/No |
| Real Estate Section |
|
|
Yes/No |
| Meetings & Conventions |
|
Yes |
Yes/No |
| "Ask the Big Kahuna" column |
|
|
Yes/No |
Demographics
Profile of Typical Visitor to Hawaii
Because of the high volume of traffic to Best Places Hawaii, our visitor's profile is much like the profile of the typical visitor to Hawaii, except that visitors to Best Places Hawaii are generally more affluent. We attribute this increased affluence partially to the visitors we attract who also are interested in buying Hawaii real property that we feature on Best Places Hawaii.
| Profile of Typical Visitor to Hawaii |
|
| Average Length of Stay |
Over 9 Days |
| Average Spending Per Person Per Day |
Over $175 |
| Average Spending Per Person Per Trip |
Over $1,500 |
| Average Party Size |
Over 2 people |
| Purpose of Trip |
% of Visitors |
| Pleasure |
81.3% |
| Vacation |
74.5% |
| Honeymoon |
6.5% |
| Get Married |
2.1% |
| Meeting & Conventions |
7.4% |
| Convention/Conference |
4.3% |
| Corporate Meetings |
1.5% |
| Incentive |
1.9% |
| Other Business |
3.8% |
| Visit Friends/Relatives |
9.1% |
| Government/Military |
1.3% |
| Attend School |
0.3% |
| Sport Events |
1.8% |
| Gender |
|
| Age |
Male |
Female |
Total % |
| 12 or younger |
5.1 |
5.5 |
10.6 |
| 13-17 |
2.5 |
2.9 |
5.3 |
| 18-24 |
3.5 |
5.2 |
8.7 |
| 25-40 |
12.5 |
14.6 |
27.2 |
| 41-59 |
15.2 |
16.9 |
32.0 |
| 60 or older |
7.8 |
8.4 |
16.2 |
| Totals |
46.6% |
53.4% |
100.0% |
For more detailed demographic information, visit Visitor Statistics.
| Vertical Exposure: Listings |
|
| # of Listings |
Value Packages |
Integrity Pricing |
| 1 Listing, 1 Island |
"1-PACK" includes 10,000 Text Box impressions |
$595.00 |
| 2 Listings, 1 Island |
"2-PACK" includes 15,000 Text Box impressions |
$795.00 |
| 3 Listings, 1 Island |
"3-PACK" includes 20,000 Text Box impressions |
$995.00 |
| 5 Listings, 1 Island |
"5-PACK" includes 25,000 Text Box impressions |
$1,295.00 |
| 1 Listing on each Island (4 total) |
"1-ALL ISLANDS PACK" with 50,000 Text Box impressions |
$1,995.00 |
| Additional Category Listings and Package Set-up Fees |
|---|
| Additional Category Location on same island with above packages per year |
$249.95 |
| Set-up, Initial Category Location |
$90.00 |
| Set-up, Additional Category Locations (each) & Packages (each unique listing) |
$45.00 |
| Horizontal Exposure: Text Boxes and Graphical Banners |
(Note: Standard banner sizes: 468x60 Horizontal "Marquee"; 120x240 Vertical Building; 120x600 Skyscraper) |
| Text Box Messages (per 1,000 over those already included in packages) |
$2.00 |
| Graphical Banner Combo (mix of Marquees + Buildings + Skyscrapers per 1,000 impressions; minimum 50,000 impressions) |
$5.00 |
| Graphical Banners per 1,000 impressions with/without above packages (minimum 50,000 impressions) |
$10.00/$15.00 |
| Standard Banner Production: Net-ready or Co-Branded with Best Places Hawaii logo |
No Charge |
| Custom Banner Production (not original creative design) per 1-2-3 banners |
$199/$350/$450 |
| Special Packages for: Activity Booking Co's.; Rental Companies; Travel Services |
Ask |
| Broadcast Exposure: Best Places Hawaii Discount Card Special in TNT NewsHawaii |
|
| 1 Appearance with "5-PACK" or larger DMS Package |
Free |
| 1 Additional Appearance with "5-PACK" or larger DMS Package |
$295.00 |
| 1 Appearance, stand-alone (that is, without a 5-Pack or larger DMS Package) |
$395.00 |
| 4 Appearances (1 Free + 3 paid; $395.00 each x 3) |
$1,185.00 |
| 6 Appearances (1 Free + 5 paid; $375.00 each x 5) |
$1,875.00 |
| 12 Appearances (1 Free + 11 paid; $350.00 each x 11) |
$3,850.00 |
We accept checks and these major credit cards:
Need other financing?
We researched 95 offers from 16 major credit card providers and found Advanta to be the best for business.
Just click here for details and/or if you would like to do the research yourself: Credit Card Financing.
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