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3-Types of Exposure:
1. Vertical Exposure
- Top Billing Directory
- Company Spotlight
- Email Direct Now!
- Online Booking
- I-Reservations
- The Registry

2. Horizontal Exposure
- Text Boxes
- Graphical Banners

3. Broadcast Exposure
- TNT NewsHawaii
- BestLeads!


Value-Added Benefits
- Affiliate Administration
- BPH Discount Card
- Markerting Alerts
- Value Packages


 

Exploring: Guided Tour > Value-Added Benefits > Marketing Alerts

Marketing Alerts
"Keeping you informed."

As an Affiliate, you also qualify to receive the Marketing Alerts newsletter (via email) with hot tips, proven marketing ideas, website updates, and suggestions for building your business using our online retail channel. We also alert you to critical changes and enhancements to our system.

Your Marketing Alerts is:
a. Emailed to you at least monthly and on-demand if something new, exciting, or important is happening that we think you should know about right away.
b. Archived, both current and back-issues, on your Affiliate Administration website for easy access 24/7.

This information keeps you on the cutting edge of online direct-to-visitor marketing and commission-free booking.

Previous Marketing Alerts topics have included:
  • Click Fraud - What Is It? Are You Paying For It?
  • Using Value to Achieve Price Differentiation

  • Best Business Practice: How to Track the Source of Your Business Revenue
  • Differentiation - Why You Need It & the Keys to Successfully Differentiating Your Company

  • Creating a Pro-active, "High Touch" Visitor Experience
  • How to Develop Your Core Marketing Message

  • Does Your Customer's Outside Perception Match Your Company's Inside Reality?
  • Trends Favor Pre-Arrival Marketing - and You, if You're Online

  • Adding Credibility to Your Website
  • Best Ways to Get the Best Results from Visitors via Effective Replies to the Free Vacation Planner BestLeads!

  • The 3 Steps to Writing a Message that Drives Visitors from your Top Billing Photo Directory to You
  • The 3 Ways to Capture the Shifting Traveler