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Marketing Guided Tour Horizontal Exposure Types of Exposure: 1. Vertical Exposure 2. Horizontal Exposure 3. Broadcast Exposure Value-Added Benefits Value Packages
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#2. Visitors who don't know where they're going
The visitor doesn't know the lay-of-the-land (the difference between Hawaii-the-island and Hawaii-the-state, etc.), is not sure what there is to do or see on the islands, etc. This visitor "surfs" online for a reason compelling enough to land on your offer with open arms. We provide: Horizontal Exposure so you are there to catch the visitor when the visitor surfs your way. How? Via our:
See tabs below. Horizontal Exposure (click any tab)Text Boxes
We use Google-like Text Boxes, since visitors are already familiar with this message medium. You can place your compelling "teaser" message of 15-20 words inside the Text Box to drive visitors to your website. Your Text Box provides horizontal exposure across the entire site for maximum view. Text Box impressions are included in packages at no additional charge (the # of impressions is based on package size). Additional impressions are available at a discounted rate for packages. Graphical BannersOur full-size Graphical Banners headline your company at the top-of-the-page and in-margin for maximum "Top-of-Mind" exposure. Your message appears across the entire website for total horizontal run-of-site exposure and to capture the attention of visitors wherever they may be, in the commercial or non-commercial sections of the site. 
Why a Marquee Banner?A study performed by Diameter (a web-statistical company) showed that above-the-page ads, like the banner shown above, "boosted key brand metrics by an average of 55%" (per the Interactive Advertising Bureau). Which is more valuable: the Click-Through or the Impression?The Interactive Advertising Bureau (IAB) commissioned MBinteractive to conduct the IAB Online Advertising Effectiveness Study to answer these questions and found (iab.net):
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