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Marketing Guided Tour
Vertical Exposure
Company Spotlight

3-Types of Exposure:
1. Vertical Exposure
- Top Billing Directory
- Company Spotlight
- Email Direct Now!
- Online Booking
- I-Reservations
- The Registry

2. Horizontal Exposure
- Text Boxes
- Graphical Banners

3. Broadcast Exposure
- TNT NewsHawaii
- BestLeads!

Value-Added Benefits
- Affiliate Administration
- BPH Discount Card
- Markerting Alerts
- Value Packages

Exploring: Guided Tour > Vertical Exposure > Company Spotlight

Company Spotlight / Specials Page: Coupon

Section #2: Discount Card Special Coupon
The Discount Card section allows you to present your Best Places Hawaii Discount Card Special in coupon format:

Special Offer

Call-to-Action

Tracking Code.

Tag your offer by giving it a specific name or content so you can track it later. Use code words like "Rainbow Package," for example. Then use the Rainbow Package ONLY on Best Places Hawaii-related marketing materials (online, in email, etc.) and nowhere else. Then when someone asks for the Rainbow Package, you'll automatically know the source of your bookings.