Marketing Guided Tour
Broadcast Exposure
Types of Exposure:
1. Vertical Exposure
2. Horizontal Exposure
3. Broadcast Exposure
Value-Added Benefits
Value Packages
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#3. Visitors who are waiting to be invited where to go
A visitor has made initial inquiries online and is now waiting to hear back from potential providers before finalizing vacation plans.
We provide: Broadcast Exposure so you can reach out and respond quickly with an offer tailored specifically to the visitor's needs.
How?
Via our:
- TNT NewsHawaii
- BestLeads!
See tabs below.
Broadcast Exposure (click any tab)
TNT News
TNT NewsHawaii is a broadcast email newsletter delivered monthly to over 15,000 subscribers who are planning a trip to Hawaii. "TNT" is short for "Travel & Tourism."
Each month we publish the latest edition, featuring exclusive travel discounts and savings from our Affiliates plus information on Coming Events, the Best (Hidden) Places, Recipes, Travel Tips, the famous "Ask the Big Kahuna" column, and more.
Your Special Offer in TNT NewsHawaii:
- Is Delivered to over 15,000 opt-in subscribers monthly.
- Appears on Best Places Hawaii's online Specials page for 4 months' additional online exposure for ALL visitors.
- Appears in the TNT NewsHawaii back-issues section for additional exposure online.
Sample Issue
To view the most recent copy of our TNT NewsHawaii, click here.
Licensees who meet low minimums are included for FREE in an upcoming issue of TNT NewsHawaii, both at sign-up and upon license renewal.
Licensees may appear in additional TNT NewsHawaii issues for an additional fee. Frequency discounts for appearances in multiple issues also apply.
BestLeads
Clicks don't travel. People do. ™
We are the e-Harmony of travel websites, offering a free dream vacation match-making service for consumers that puts you in direct connection with Hawaii vacationers. BestLeads! are created by the visitors themselves when they participate in our Free Vacation Planner Service.
The BestLeads! Program delivers qualified buyers to you every day... Vacationers who are prepared to make pre-arrival booking decisions. The BestLeads! program is also included in the Destination Marketing System package at no additional charge.
How do you value these leads?
How many hits or user sessions do you have to get to your website before someone gives you their name, address, phone number, and full profile (which our leads give you)? Our rule-of-thumb ratio (based on our site's experience): about 130,000 hits-to-1 lead or 200 users-to-1 lead. So, 100 leads represents over 13 million hits or 20,000 user sessions on your website. Of course, your ratios may vary.
In other words, each lead is a concentrated result of numerous clicks or visits to a website. Only seriously interested visitors (not just browsers to a website) take the time to submit their name, address, phone number, and full travel details to you.
The samples below are real and typical (only the contact specifics have been changed for privacy).
Samples of actual previous Bestleads:
These visitor requests for additional information about your offerings are delivered directly to you via your Affiliate Administration website.
Vacation Information Request
- Visitor coming to Hawaii:
Andy Sample
1027 Kinross Circle
Herndon, VA 20171
703-555-5555
- Is this your first time to Hawaii?Yes
- Which represents your first island of choice:Maui
- Why?We hear they are all beautiful, but for a honeymoon Maui is the island of choice
- Additional islands I intend to visit:Kauai
- Coming in:One to three months
- Planned length of stay:8 to 14 days
- Number of people in party:2 adults
- Primary purpose of trip:Honeymoon
- Accommodations you prefer:bed and breakfasts, hotels and resorts
- Air Transportation:air/room packages, air/car packages
- Which airport will you be departing from?Dulles
- Would you like a travel agent to contact you with special offers?Yes
- Land Activities: golf, guided tours, horseback riding, specialty tours
- Ocean Activities: boating adventures, cruises, fishing charters, scuba diving, snorkeling, whale watching
- Flight Seeing: helicopter tours
- Dining: luaus
- Transportation: car/van rental
- Shopping: island products, art galleries
- Health and fitness: Interested in health, wellness or fitness?Yes
- Additional Comments:I just want this to be the most memorable time of my fiancee's life. I hope to arrive Nov. 27 and return to D.C. on Dec. 9th mid day. I have approximately $10,000 to spend. Thank you Andy Sample
Vacation Information Request
- Visitor coming to Hawaii:
Katie Sample
4177 Latigo Canyon
Mailbu, CA 90265
213-555-5555
- Is this your first time to Hawaii?No
- Which represents your first island of choice:Oahu
- Why?The beautiful beach, numerous hotel accomodations, historical & cultural aspects, filled with activity, attractive to high schoolers, etc.
- Coming in:Three to six months
- Planned length of stay:4 to 7 days
- Number of people in party:100 adults
- Primary purpose of trip:Vacation
- Accommodations you prefer:hotels and resorts
- Air Transportation:air/room packages, airfare packages
- Which airport will you be departing from?LAX
- Would you like a travel agent to contact you with special offers?Yes
- Land Activities: bicycle tours, hiking, specialty tours
- Ocean Activities: snorkeling, water skiing
- Dining: dinner shows
- Transportation: car/van rental
- Shopping: island products, art galleries, aloha wear
- Meetings and Conventions: Size of group:100
- Additional Comments:We are looking for a fun, sunny, active environment for our class trip. Our school is an Adventist school and our class of approximately 90 kids is very diverse and unique. We are wanting to go to a place where we could find community service opportunities also.
Vacation Information Request
- Visitor coming to Hawaii:
David Sample
123 Lexington Ave.
San Diego, CA 91234
918-555-5555
- Is this your first time to Hawaii?No
- Which represents your first island of choice:Oahu
- Why?These people are coming to my wedding.
- Coming in:One to three months
- Planned length of stay:8 to 14 days
- Number of people in party:50 adults and 10 children under the age of 10
- Primary purpose of trip:Wedding
- Accommodations you prefer:vacation rentals
- Air Transportation:air/room packages
- Which airport will you be departing from?LAX
- Would you like a travel agent to contact you with special offers?Yes
- Transportation: car/van rental
- Additional Comments: I am looking to make arrangements for my out of town guests who will be in town for my wedding August 10. They will be here from the 3rd to the 11th. I am looking for accomodations in Waikiki or Diamond Head that have kitchenettes. This place would preferably be on the beach or very close. I am also looking for a group rate for booking a certain number of rooms. If a air/room/car package is available, I would be interested in offering it to them.
Vacation Information Request
- Visitor coming to Hawaii:
Kelly Sample
803 Sohasset Ave.
Long Island, NY 12378
212-555-5555
- Is this your first time to Hawaii?No
- Which represents your first island of choice:Maui
- Why?Family vaction...we like the island
- Coming in:Three to six months
- Planned length of stay:8 to 14 days
- Number of people in party:15 adults
- Primary purpose of trip:Vacation
- Accommodations you prefer:vacation rentals
- Price range:budget, moderate
- Air Transportation:air/room packages
- Which airport will you be departing from?Kennedy
- Would you like a travel agent to contact you with special offers?Yes
- Land Activities: hiking, specialty tours
- Ocean Activities: snorkeling
- Dining: luaus
- Transportation: car/van rental
- Health and fitness: Interested in health, wellness or fitness?Yes
- Additional Comments: This is my mother-in-laws 75th birthday and the family is taking her there for a vacation. We have 3 teenage members of the family and one 22 year old. The rest of us are in our 40's & 50's. Snorkling is definetly on our list of things to do. We are definetly open to suggestions.
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